'Difference' is our business
우리가 더 좋은 물건을 만드는 일을 하는 것은 더 좋은 세상을 만들려고 하는 것이다.
아름다운 삶을 위해 꼭 필요한 최적의 물건을 만들려면 정말 다른생각의 기초 위에 새로운 개념들이 세워져야 한다.
이러한 좋은 마음이 좋은 디자인을 만든다. 
차이는 더 좋은 세상을 만든다.
이것이 우리가 원하는 ‘차이’이다.
The purpose of our effort to create better things is the creation of better life and better world.
It requires fresh and new concepts based on different and unique thinking.
Only good mind brings good design.
The difference makes a better world.
This is the difference we want.
디오리진은 ‘Difference is our business’를 철학으로 하는 산업 디자인 기반의 스튜디오입니다.
브랜드가 전하고자 하는 메시지를 독창적이면서도 감각적인 디자인을 활용해 전달합니다.

국내외 스타트업 및 대기업과 협업하며 용기 디자인, 제품 디자인, BI 디자인, 패키지 디자인 등 다양한 영역의 프로젝트를 진행하며
다수의 iF, Reddot, IDEA 등의 국제 디자인 어워드를 수상하였습니다.
그동안 다져온 신뢰를 바탕으로 기구설계업체, 사출, 성형업체, 내용물 제형 주입 생산업체, 초자(유리) 생산업체, 
도금 및 증착 업체, 패키지 지기구조 제작 업체 등과 파트너십을 맺고 협력하는 시스템을 확보하고 있습니다.

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Founder
​
정 수 Chung Soo
​
국민대학교 공업디자인학과 졸업
디오리진(d'ORIGIN) 대표(2011~)
(주)코다스디자인 대표(2002~2011)
대우그룹디자인실(대우기획조정실,대우자동차)
서울디자인컨설턴트(서울디자인재단, 2013~2015, 2018~)
지식경제 기술혁신 평가단 위원(2008~)
한국산업디자이너협회(Kaid) 이사(2011,2014~2017)
대한민국디자인대상 디자인공로부문 대통령표창 수상(2015)
대한민국디자인대상 디자인공로부문 산업포장 수상(2022)
(사)크로스포인트문화재단 사외이사(2014~)
​
2020  iF Talent Design Award 심사위원
2018  GOOD DESIGN 선정 심사위원(2007~2010,2012,2014,2015)
2016  제51회 대한민국산업전람회 심사위원
2015  iF Student Award 심사위원
2014  iF Concept Design Award 심사위원
2014  THE NEXT K-DESIGN (SUPER COMPANY)
2013  제13회국제주얼리디자인 공모전 상격 심사위원
2012  PIN UP DESIGN AWARD 선정 심사위원(2010)
2012  차세대 리더 선정 심사위원(2010, 2011)
2012  제주워터 용기디자인 공모전 심사위원
2012  한국인삼공사 정관장 오디션 용기 디자인 부문 멘토
2012  AT&D Korea 브랜드 선정사업 선정위원
2011  막걸리 용기 디자인 공모전 심사위원
2011  대학생카디자인공모전 심사위원
2010  특허기술상 디자인부문 심사위원(2007~2009)
2010  대한민국디자인대상 디자인경영부문 심사위원
Awards
2024
Korea Package Design Award, Gold / Korea / Thome / Athome
2024
Korea Package Design Award, Packstar / Korea / WTQ / Welltique
2024
Pinup Design Award, Best of Best / Korea / Thome / Athome
2024
Pinup Design Award, Best 100 / Korea / Sleek / Pangram
2024
iF Design Award, Winner / Germany / Sleek / Pangram
2024
iF Design Award, Winner / Germany / Thome / Athome
2023
iF Design Award, Winner / Germany / iBodle / NAAAMYUUU FNC
2023
iF Design Award, Winner / Germany / Jeju Samdasoo / Jpdc
2023
iF Design Award, Winner / Germany / Garglin / Dong A Pharm.
2022
Good Design Award / Korea / Sleek / Pangram
2019
iF Design Award, Gold / Germany / Alpha Project / Korea Ginseng Corporation
2019
IDEA Design Award, Finalist / Alpha Project / Korea Ginseng Corporation
2018
Red Dot Design Award , Communication Design , Winner / Germany / Alpha Project / Korea Ginseng Corporation
2017
Red Dot Design Award , Winner / Germany / 5-In-1 Kitchenware / PN
2016
Pinup Design Award, Best 100 / Korea /5-In-1 Kitchenware / PN
2016
iF Design Award, Winner / Germany / Cheon Nok Sam / Korea Ginseng Corporation
2016
iF Design Award, Winner / Germany / Re:NK Sensology Cream / Woongjin Coway
2016
iF Design Award, Winner / Germany / Re:NK Time Lab Eye Lift / Woongjin Coway
2016
it Award, Packaging Award / Sparkling Island / Pulmuone
2015
Red Dot Design Award , Winner / Germany / Re:NK Sensology Re:Generating Line / Woongjin Coway
2015
Good Design Award / Japan / Cheon Nok Sam / Korea Ginseng Corporation
2015
Red Dot Design Award , Communication Design , Winner / Germany / Tojang / Sempio
2015
Pentawards , Food , Silver Award / Belgium / Tojang / Sempio
2015
it Award , Marketing Contribution Excellent Design / Korea / Garglin / Dong A Pharm.
2015
Pinup Design Award, Bronze / Korea / Garglin / Dong A Pharm.
2014
Pinup Design Award, Silver / Korea / Hallasu / Glass-bottled drinking water / Jpdc
2014
iF Design Award , Packaging Award , Winner / Germany / Hallasu / Glass-bottled drinking water / Jpdc
2014
Good Design Award / Japan / Hallasu / Glass-bottled drinking water / Jpdc
2013
Red Dot Design Award / Germany / Hallasu / Glass-bottled drinking water / Jpdc
2013
Good Design Award / Korea / Hallasu / Glass-bottled drinking water / Jpdc
2012
Packstar Award, Packstar / KOREA / Look / Korea Yakult Co
2012
Packstar Award, Packstar / KOREA / Banana is originally white / Maei
2012
Pinup Design Award / Korea / Kalbi / Sampio
2011
Red Dot Design Award, Honorable Mention/ Germany / Tokebi / Hand Blender /Handmixer
2011
iF product design award / Alpinion Medical Systems / Ultrasound
2011
CES - Innovation Award / Bluetooth Handsfree / Enustech
2011
Pentawards, Body Healthcare , Silver Award / Belgium / Kleenex Hand & Air Care Series / Yuhan - Kimberly
2011
Packstar Award, Packstar / KOREA / Pure / Maeil
2010
Good Design Award / Korea / OVLEAU / Coreana
2009
International Award / Digital Door Lock / ASSA ABLOY(USA)
2009
iF Product design award, Winner / Charging system /EB
2008
iF Product design award, Winner / Navigation System / Samsung Heavy Industry
2008
iF Product design award, Winner / SSAS MASTER / Samsung Heavy Industry
2008
Red Dot Design Award, Winner / SSAS MASTER / Samsung Heavy Industry
2008
Good Design Award Korea (Product Design) , KIDP President’s award / Aircon Packaged Airconditioner / Winia mando
2008
Good Design Award Korea (Product Design) , PPS Administrator’s award / ApplezenZen / Food Waste Dryer
2007
iF Product design award, Winner / e GATEMAN Network Security System / Loocat
2007
Good Design Award Korea (Product Design) , KIDP presidents Award / SSAS Master Integrated Ship Automation System Control Units / Samsung Heavy Industry
2006
Good Design Award Korea (Product Design) / PPS Administrator’s Award / Dimchae  Kimchi Refrigerator / Winia mando
2005
Good Design Award Korea (Product Design) /  PPS Administrator’s Award / Low Temperature Plasma Sterilization / Humanmeditek
2005
World Creative Power, Seoul World Best Design Festival < Best of the Best Design >
2004
Good Design Award Korea (Product Design) / Award of the Minister MOCIE / LLUON Moduler PC / Tg
2004
Good Design Award Korea (Product Design) / PPS Administrator’s award / Built-in System / Kusshund
2004
Korea Industrial Design Award / Grand Prize / MP3, M-Bird / Maycom
2004
Kidp & YTN & Moonhwa Newspaper Prize / Gold Prize / MP3,M-Bird / Maycom
2004
Monthly Magazine Industrial Design Award / Gold Prize / MP3,M-Bird / Maycom
2003
CES - Selected Design & Innovation Award / Digital Amplifier for Car Kit / TBK Electronics Co.Ltd
Exhibition
2024
Asia Package Design SEOUL 2024  / d'ORIGIN / DDP, Seoul, Korea
2023
서울 디자인 2023 / d'ORIGIN X Hongik University Industrial design / DDP, Seoul, Korea
2017
을지로 라이트웨이 / Module Light / Euljiro, Seoul, Korea
2017
새활용플라자 개관전시 / Module Light / SUP, Seoul, Korea
2016
Airdom Winter Festa / Module Light / DDP, Seoul, Korea
2016
을지로 라이트웨이 / Module Light / Euljiro, Seoul, Korea
2016
서울 새활용展 / Module Light / SUP, Seoul, Korea
2016
‘메이드 인 코리아(Made 人 Korea)–문화로 산업을 창조하다’ / PN Rice Cooker / Bexco, Busan, Korea
2016
디자인코리아 / O-jar / Kintex, Ilsan, Korea
2015
광주디자인비엔날레 주제1관 / O-jar / Gwangju, Korea
2015
슬로푸드국제페스티벌 / O-jar / Kintex, Ilsan, Korea
2014
디자인코리아 / Hallasu / Kintex, Ilsan, Korea
2013
광화문광장 주말장터 천막디자인 참여작가 / 서울특별시 / Seoul, Korea
2013
서울디자인페스티벌 콜라보레이션 전시 / JPDC Hallasu / Coex, Seoul, Korea
2013
광주디자인비엔날레 / 밥솥, 아트가되다 / Gwangju, Korea
2013
광주디자인비엔날레 국제학술세미나 / 한라수 용기디자인 개발사례 / Gwangju, Korea
2010
서울 리빙디자인페어 / Coex, Seoul, Korea
2010
국제의료기기 병원설비전시회(KIMES) / Coex, Seoul, Korea
2010
중국 국제 의료기기 박람회 (CMEF) / Shenzhen, China
2009
서울 리빙디자인 페어 / Coex, Seoul, Korea
2009
국제의료기기 병원설비전시회 (KIMES) / Coex, Seoul, Korea
2009
중국 국제 의료기기 박람회 (CMEF) / Shenzhen, China
2008
서울 디자인 페스티벌 / Incheon Songdo Convensia , Korea
2008
국제의료기기 병원설비전시회(KIMES) / Coex, Seoul, Korea
2007
서울 디자인 페스티벌 / Coex, Seoul, Korea
2007
서울 디자인 페스티벌 / Coex, Seoul, Korea
2007
국제의료기기 병원설비전시회(KIMES) / Coex, Seoul, Korea
2006
국제의료기기 병원설비전시회(KIMES) / Coex, Seoul, Korea
2005
Red Dot Design Award, Honorable Mention/ Germany / Tokebi / Hand Blender /Handmixer
2005
국제의료기기 병원설비전시회(KIMES) / Coex, Seoul, Korea
Clients
2024

Maeil / Barista Rules Label free bottle
Threesocieties / KI-ONE Whisky
​​BBIA / Eglips Soft Eye Palette
BBIA / Eglips Dew Glaze Tint
GHY / Micro Needling ampoule stamp
Hite Jinro / Confidential
Sempio / Confidential
Zaol / Confidential
Jeju Special Self-Governing Province Development Corporation / Confidential
N-/ Confidential
V- / Confidential
T- / Confidential
W- / Confidential
S- / Confidential
D- / Confidential​
R- / Confidential
I- / Confidential
O- / Confidential
H- / Confidential
D- / Confidential
2023

Sooncheon-si / Hyunhak Makgeolli
Samyang Holdings / Q1 / Allulose
Aromather / Confidential
Sempio / Soy sauce
Glgnb / Confidential(BI Design)
GS Caltex / Engine Oil Container
Yuhan Clorox / Remover
​Yuhan Corporation / Confidential
Mentholatum / Confidential
Samyang foods / Buldak Sauce
Thermos / Confidential
M- / Food Container
J- / Liquor Container
Jionmeditech / Dualsonic Innerbeauty Container
2022

Athome / THOME / Cosmetic
H&Y Tech / CMF Coordination
Sweet Bio / Greek day / Package Design Renewal
Yuhan Clorox / Confidential
Dongwon F&B / Oil 
Louetlang / Confidential
Koriginal / Confidential(Package Design)
​Eco Package Solution / Confidential
Eco Package Solution / Golf Tee
Seoul Takju / Confidential
Ottogi / Salad Sauce
​Gs Caltex / Kixx / Engine Oil Container
Sempio / Confidential
Sempio / Bibimjang
Samyang Holdings / Q1 Allulose
Sansu / I'm eco Water Bottle
Sansu / Water Bottle
Sempio / Jang
Starbucks / Key Ring
2021

Lg H&H / Aura Fabric Softner 
Namyang Dairy Products / Innercare Healthcare Product
Naaamyuuu F&C / Ibodle / Cosmetic 
Bluewhale Brew House / Craft Beer Bottle
Sempio / Tojang 
Thermos / Foogo Neutral Series PPSU Baby tumbler
Thermos / Foogo Neutral Series Baby Food Container
Pangram / Sleek Perfume Atomizer
Jeju Special Self-Governing Province Development Corporation / Samdasoo Label Free Bottle
Jeju Special Self-Governing Province Development Corporation / Label Free Bottle
2020

Sempio / Confidential
Sempio / Confidential
Maeil / Barista rules Coffee
Sempio / Confidential
Sempio / Soy Sauce
Sempio / Confidential
Gs Caltex / Engine Oil Container
Sempio / BBQ Sauce
​Sempio / Confidential
Yuhancare / Pump
Sempio / Confidential
Sempio / Chosun Soy Sauce
Sempio / Confidential
Sempio / Confidential
Korea Ginseng Corporation / Healthcare Product
Sempio / Fontana Pasta Sauce
Sempio / Fontana Mustard Sauce
Sempio / Semie's Kitchen Dipping Sauce
Sempio / Soy sauce
Yuhancare / Healthcare Product
Yuhancare / Cosmetic
Dongwon F&B / Dongwon Water Label free & lightweight bottle
Gs Caltex / Engine Oil Container
Starbucks / Key Ring
Korea Ginseng Corporation / Healthcare Product
2019

Sammi / Ovencooker Handle
AHC / Cosmetic
Seoul Design Foundation / Humancity Award Trophy
Thermos / Foogo 
Dong A Otsuka / Ikaria Coffee
Woongjin / Ja Yeon Eun Bottle
Yuhancare / Healthcare Product
Sempio / Yondu (For overseas export) / Seasoning sauce
Sempio / Yondu / Seasoning Sauce
Sempio / Soy Sauce
2018

Sempio / Tea asia sauce / Asian Sauce
Sammi / Ovencooker Handle
Pulmuone / Pulmuone Water Bottle 
PN Poongnyun / LUNA1954 Rice Cooker
2017

Lotte Chilsung / Chilsung Cider Bottle
Sempio / Yondu 
PN Poongnyun / 5-in-1 Kitchenware
Hite Jinro / Soju Bottle 
Shinsegae Food / Nobrand / Water Bottle
Korea Ginseng Corporation / Donginbi / Cosmetic
Lotte Liquor / Escort Liquor
Coway / Re:Nk / Time lab Intense / Cosmetic
Coway / Re:Nk / Hydra / Cosmetic
2016

Lotte Chilsung / Trevi
Lotte Liquor / Black joker / Liquor
Lotte Chilsung / Chilsung cider
Lotte Liquor / Scotch Blue Edinburgh / Liquor
Lotte Chilsung / Lemon C 1000
Lotte Chilsung / Trevi
Lotte Chilsung / Icis 8.0 
Sempio / Semie's Kitchen / Soy sauce
Lotte Chilsung / Delmonte / Lemonade
Lotte Chilsung / Icis 8.0 (For overseas export)
Lotte Chilsung / Farmer's Juice
Zero to Seven / Goongbe / Cosmetic
Lotte Chilsung / Icis 8.0 
Lotte Chilsung / Icis Sparkling
Lotte Chilsung / Icis Special
Lotte Chilsung / World Tower water
Lotte Chilsung / Lightweight water
Lotte Chilsung / Icis 8.0
Lotte Chilsung / Peace park water
Lotte Chilsung / Trevi Sparkling
Jpdc / Samdasoo
Sempio / Confidential
Lotte Chilsung / Premium water
Korea Ginseng Corporation / Alpha project / Health care food
Gs Retail / Water Bottle
Lotte Chilsung / Strong cider
Lotte Chilsung / Trevi
Lotte Liquor / Seol joong mae / Liquor
Lotte Chilsung / Cider
Lotte Chilsung / Caffe time / Coffee
2015

Binggrae / Acafela / Coffee
Pulmuone / I'm Real / Juice
Green Cross Corporation / Dr. PNT
Lotte Chilsung / Cold vitamin
Coway / Re:Nk / Basic line / Cosmetic
Coway / Re:Nk / Homme
Lotte Chilsung / Icis Sparkling
Pulmuone / Green juice
Thermos / Foogo
Korea Ginseng Corporation / Hong sam jung
Lotte Chilsung / Recovery water
Sempio / Soup base 
Lotte Chilsung / Water
Lotte Chilsung / Tropicana sparkling
Lotte Chilsung / Water (For overseas export)
Lotte Chilsung / Soft drink (For overseas export)
Lotte Chilsung / Cantata / Coffee
Sempio / BBQ sauce
Meiwei / Water / China
Lotte Chilsung / Special cider
Dong A Otsuka / Bacchus Water Bottle
Pulmuone / Jeju sparkling water
PN Poongnyun / Ricecooker set
d'ORIGIN / G bottle
2014

Binggrae / Tea 
Sk Lubricants / ZIC / Engine oil
Lotte Chilsung / Water
Lotte Chilsung / Water
Pulmuone / Frozen rice 
E Mart / Peacock sparkling water
Korea Ginseng Corporation / Cheon nok sam
Ildong Food Is / Yogurt
Sempio / Tojang 
Lotte Liquor / Yuzu soju
Lotte Chilsung / Milkis
Lotte Chilsung / Tea
Bullsone / Crystal coat
Lotte Chilsung / Delmonte
Sempio / Chosun soy sauce
Coway / Re:Nk / Basic / Cosmetic
Lotte Chilsung / Icis
Korea Water Resources Corporation / Mimir
Lotte Chilsung / Water
Lotte Chilsung / Delmonte (no sugar)
Coway / Re:Nk / Sensology / Cosmetic
Lotte Chilsung / 2% 
Lotte Chilsung / Tropicana
Dong A Pharm. / Garglin
Maeil / Sun up 
Lotte Chilsung / Icis
Lotte Chilsung / Heartbeat
Sajo / Oil
2013

Sempio / BBQ Sauce
Bokumjari / Fusion Tea
Lotte Chilsung / Juice 
Lotte Chilsung / Hercules
Lotte Chilsung / Alkali water
Lotte Chilsung / Tea
Shashenlujiu / Shashenlujiu / Liquor
Lotte Chilsung / Tropicana twister
Nongshim / Baek san su
Lotte Chilsung / Icis 
Lotte Chilsung / Mountain baekdu water
Sempio / Yondu
Lotte / Tropicana
Sajo / Oil
Pulmuone / I'm Real / Juice
Sk Lubricants / ZIC / Engine oil
Lotte Chilsung / 2%
Maeil / Bananas are originally white
Daesang / Sauce
Lotte Chilsung / Cider
Lotte Chilsung / Pepci cola
Sempio / Soy sauce
2012

Sempio / Vinegar drink
Pulmuone / I'm Real / Juice
Korea Yakult / Look
Sajo / Oil
Pulmuone / Super fruit
Lotte Food / Oil
Maeil / Florida juice
Maeil / Barista
Cj Lion / Dham:a / Shampoo
Lotte Chilsung / Mountain baekdu water premium
Lotte Chilsung / Milkis
Bokumjari / Fusion Tea
Lotte Chilsung / Icis
Pulmuone / Water
Lotte Chilsung / Delmonte juice
Jeju Special Self-Governing Province Development Corporation / Hallasu / Water
Lotte Liqior / Scotch blue
Maeil / Rtd coffee
Dong A Otsuka / O'latte
Lotte Chilsung / Icis
Lotte Chilsung / Delmonte squash plus
Lotte Chilsung / Cider
Lotte Chilsung / Juice
2011

Korea Water Resources Corporation / K-water
Lotte Chilsung / Juice
Bokumjari / Premium jam
Lotte Chilsung / Tea
Lotte Chilsung / Fresh fruit juice
Sempio / BBQ Sauce
Korea Water Resources Corporation / K-water (square)
Lotte Chilsung / Tropicana
Pulmuone / Noodle container
Pulmuone / Dressing
Bokumjari / Jam
Pulmuone / Water
Daesang / Hongcho balance water
Lotte Chilsung / Trevi (Glass bottle)
Lotte Chilsung / Vitamin water
Lotte Chilsung / Cold / Juice
Pulmuone / Yogurt
Sempio / Vinegar drink
Lotte Chilsung / 2%
2010

Lotte Chilsung / Delmonte / Juice (Glass bottle)
Lotte Chilsung / 2%
Lotte Chilsung / Juice
Lotte Chilsung / Chilsung cider
Lotte Chilsung / Delmonte / Juice
Lotte Chilsung / Water
Lotte Chilsung / Amino acid drink
Lotte Chilsung / Chilsung cider
Lotte Liquor / Scotch blue 
Maeil / Lassi 
Bokumjari / Refrigerated jam
Pulmuone / Instant noodle container
2009

Aeisu / A水
Pulmuone / Oyster sauce
Pulmuone / Pasta sauce
Lotte Chilsung / Icis
Lotte Chilsung / Nepure
Yuhan Kimberly / Kim care / Hand sanitizer
Lotte Chilsung / Tropicana
Pigeon / Detergent
2008

Sempio / Fontana sauce
Lotte Chilsung / Juice
Lotte Chilsung / DMZ water
Arisu / Arisu / Water
Pulmuone / 18.9L Water